{{Company}} and its subsidiaries and affiliates (collectively, “{{Company}}”) are committed to protecting your Personal Information. This Privacy Notice explains how we collect, use, disclose, and protect information obtained through our websites (“Websites”) and mobile applications (“Apps”). By using our Websites or Apps, you consent to this Notice.

This Notice applies only to information collected through the Websites and Apps unless another privacy notice expressly applies. For example, job applicant information is governed by {{Company}}’s Job Applicant Privacy Notice.

Information We Collect

We may collect Personal Information, meaning information that identifies or relates to an identifiable individual. This may include:

• Contact details (name, address, phone number, email)
• Account and payment information
• Device and usage data (browser, IP address, interactions with our Websites or Apps)

In connection with {{Company}} mountain biking gear and apparel, we may also collect performance and usage data such as:

• Trail and ride performance metrics
• Gear condition and wear data
• Environmental conditions (e.g., temperature, humidity)
• Safety gear impact or crash detection readings

We do not knowingly collect information from children under 13.

Legal Basis for Processing (GDPR)

Where required by law, {{Company}} processes Personal Information on the following legal bases:

• Performance of a contract (to provide products and services you request)
• Legitimate interests (to improve products, ensure safety, and prevent fraud)
• Consent (for marketing and optional data collection)
• Legal obligations (to comply with applicable laws and regulations)

How We Use Personal Information

{{Company}} uses Personal Information to:

• Provide, manage, and improve our products, services, and safety features
• Personalize recommendations and experiences
• Process orders, warranty claims, and customer support requests
• Communicate with you, including sending marketing communications with your consent
• Conduct analytics and research on product usage and performance
• Comply with legal obligations and protect {{Company}}’s rights, property, and safety

How We Share Personal Information

We may disclose Personal Information to:

• {{Company}} affiliates and service providers assisting with fulfillment, support, and analytics
• Logistics partners and distributors to deliver products and provide services
• Safety partners in connection with crash detection or emergency alerts
• Government authorities, regulators, or legal proceedings when required by law

We do not sell Personal Information. Under the California Consumer Privacy Act (CCPA), {{Company}} also does not “share” Personal Information for cross-context behavioral advertising.

International Transfers

Personal Information may be stored or processed outside your country of residence, including in countries that may provide different levels of data protection. Where required, {{Company}} implements appropriate safeguards (such as Standard Contractual Clauses) to protect international transfers.

Data Security

{{Company}} uses technical, administrative, and physical safeguards—including encryption, access controls, and secure infrastructure—to protect Personal Information against loss, misuse, or unauthorized access.

Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your Personal Information
• Restrict or object to certain processing activities
• Withdraw consent for processing at any time (without affecting prior lawful processing)
• Receive a copy of your Personal Information in a portable format
• Opt out of marketing communications

California Residents: You have the right to request access to categories and specific pieces of Personal Information collected about you, request deletion, and request correction. You also have the right to limit use of sensitive Personal Information. To exercise these rights, contact us using the information below.

{{Company}} will not discriminate against you for exercising your privacy rights.

Updates to This Notice

{{Company}} may amend this Privacy Notice at any time. Updates will be effective when posted, and the “Last Updated” date will reflect the most recent revision.

Last Updated: August 30, 2025